Andrew: Because of Dear’s frequent visits to (and purchases from) the Dior outlet in Ion, we got invited to the opening of Baby Dior in Marina Bay Sands!
Jasmine: Nonsense, actually I only own the oui ring which Dear bought for me, and the Diorling handbag which I use daily… or for now, whenever I’m allowed out of the house, that is. I like to think it’s more because I struck up a friendship with Mona, the grande vendoir at Dior Ion, over our admiration for the fantastical designs of Dior jewelry. Her (and Dior salespeople’s) service has been exceptional, inviting us to movie premieres, giving me coffee-table books and now this! In fact, our invitation to the Baby Dior store preview, a French-inspired card, was delivered to our doorstep- how charming and wonderfully old-fashioned!
Andrew: We were really excited because we were informed that Dylan will get to try on some of the clothes and there will be a (free) photoshoot for him. Seriously, how many photo-shoots has this little boy been on? This would be his 5th – and he’s less than 2!
We were greeted with this very pretty display when we arrived – which we later realised wasn’t just for display, but was for us to feast on! More on that later.
Andrew: I have to say that the service was really top-notch at Baby Dior. They had scheduled us such that there were at most 2 customers during each 2 hour slot and there were at least 10 staff around, giving you your fullest attention – from giving you a tour of the shop, talking about the merchandise, playing with your baby, serving you drinks and food, taking photos. It was a surreal experience, almost dream-like – it was like we had entered a little joy-filled bubble of luxury and pampering!
We were guided through the collection upon arrival and I immediately pointed out this cardigan, which I thought looked really nice. (Jasmine; Was really surprised that Andrew asserted himself so quickly in the area of baby high fashion!) Soon after, the sales associates went to pick out a selection of BabyDior clothes for Dylan to wear, incorporating that cardigan.
Dylan really got royal treatment! He had two sales associates helping him change up, though of course Daddy needed to be around since he was rather afraid… (Mummy was too caught up perusing the girls and newborn clothes with the boutique manager– that she only came in 10 minutes after)
Finally all dressed and handsome, silenced by the Woody figurine!
Andrew: This changing room was actually very well-equipped with a full range of toys from Toy Story figurines to a miniature version of Crocodile Dentist – so old-school! I remember playing that when I was young.
They even had a make-up artiste for him – we didn’t want to put any blush on his face, because of his eczema, so what she did was just help style his hair. He looks rather apprehensive here… I have to say though that the staff were extremely patient, bubbly and evidently loved kids. They knew how to handle him well and were all over him, as you will see later when he warmed up. This little boy’s a real charmer!
The final look! Hope there would be nicer shots taken by the professional photographers…
Of course, the
parents’ father’s needs were not neglected too as there was free flow of drinks – champagne for the dad and juices for mummy. There was also non-stop flow of little sweet treats like lemon meringue tarts, opera cake and dark chocolate tarts.
Andrew: We initially thought the macarons were just for display, but were later informed that we could consume them and that they were from Laduree! Oh – I didn’t hold back and ate at least 5 of them… the flavours were Liquorices (black), Rose (red with white centre), Raspberry (red with red centre) and Vanilla (white). My favourite was Vanilla, followed by Rose. Dear was still chomping on these macarons, even as we left the store.
Jasmine: The sales associates, as Andrew has said, were exceptional. Not only did they create a lifestyle experience for their adult customers, charming us with little stories about the brand’s heritage and inspiration/ workmanship for the decor and apparel, they managed to entertain Dilly for a full half an hour. Free babysitting by Dior staff leh! We should just go every weekend haha. And us? We just lounged around eating macarons and cakes and for Andrew, drinking champagne. Closet alcoholic!
A picture with just some of the wonderful staff!
After taking quite a few photos, Dilly started to warm up and became very smiley and happy around the store!
Rubbing nose with ‘Emilie’ the bunny rabbit
Stylishly posing next to Gabriel the Bear (apparently Gabriel travels all around the world whenever a new Baby Dior outlet opens!)
Lovingly patting the dog…
Jasmine: As you can see, it’s total photo overload but we just couldn’t decide which photos to choose, coz he looked so cute! The outfit is all Baby Dior from head to toe, down to the high-top sneakers- the lovely sales associates offered him costume changes but we declined as he seemed so miserable being stripped. Well, not only did Dilly get his hair volumised and styled by the makeup artist, he also had a photographer following him around, taking photos of him (and us) in different corners of the store.
Running around the store like it’s his little playground and getting very comfortable with the sales associates! The classical furniture, scaled down to kid size, and oversized stuffed toys, made the store more welcoming for its little customers!
This sales associate, Ashini, was his favourite! He kept pointing to her and even let her carry him a few times!
Andrew: Now, I shall leave Dear to give her extensive description of the decor and merchandise. She even wants to adapt certain elements for our home *shudder*.
Jasmine: As with the Taka and Ion flagships, the Baby Dior boutique at Sands is modelled after Christian Dior’s own apartment, and done up in the brand’s sgnature dove gray. However, the Baby Dior boutique is a touch more whimsical and homely. Check out the faux fireplace below:
And Dior-related mementos on the fireplace panel:
The store is divided into three main zones, the changing area, which you’ve seen previously, the children’s boutique, and the baby boutique. This is the children’s boutique.
The girls’ clothes feature stunning craftsmanship and (of course) high-quality materials. As Junita, the store manager, was bringing me through the store (or actually, was she following while I excitedly ruffled through the racks? haha), she mentioned that Dior’s philosophy was not to create “mini-mes”, but to adapt Dior designs for little children, that are stylish but still comfortable to move about it. Many of the dresses have alot of swing, which little girls love to twirl in.
Girls’ couture dresses on display:
And the baby boutique for younger tots (tip: ask for newborn clothes and blankets, which are nestled in the drawers). I spent a good amount of time admiring the newborn mittens, made of linen and embellished with the most delicate gold lacework I’ve ever seen. Apparently, this century-old lace company used to manufacture lace for European royalty before Dior took ownership.
The baby boutique area was even cozier and looked like a personal walk-in wardrobe. The faux window supposedly has a view of Granville, where Christian Dior used to stay during summer vacations.
I fell in love with this little swing dress with a rosebud print, which is Dior’s favourite flower… (But fortunately or unfortunately, sizes only start from 6 months up so I couldn’t buy anything for baby girl!)
As well as this pink dress with woven silver Lurex thread – the glam version of the rosebud print above! I also really liked the way the pieces were framed, like keepsakes—methinks I can do that with Dilly and baby girl’s special outfits in future, and put them up in Ikea shadowboxes!
This being Dior, they sweat even the small stuff. The detail on the confetti knob and handcrafted beaded wire hanger are so quaint!
One more look at my future walk-in wardrobe!
And a picture with Mona, the lady who made it all possible!
All baby visitors were given a souvenir (which I’m holding)- a colouring pad of Dior figurines and fashions that you can cut out, colour pencils and organic cookies!
We were invited to the store’s preview for existing Dior customers. I believe that it has since officially opened its doors to the public. We didn’t buy anything, of course, but it was such an escapist way to spend a Sunday afternoon!